Sayan Benbady Studio is a Paris-based studio founded in 2023.
The practice works across disciplines, from furniture to immersive installations, with brand narrative expansion at the core of its approach.
Drawing on experience as design director for leading global luxury brands, Sayan Benbady develops work that moves between physical objects and immersive experiences, exploring how design can deepen the relationship between a brand and its audience.
Projects
DIESEL Spring Summer 25, runway set design + art direction, September 2024, Milan.
BOTTEGA VENETA, Palazzo Sorano Van Axel, Interior architecture + furniture design, September 2024, Venice.
PRAYING x LIVE FROM EARTH x JOHN RAFMAN, Lighting art direction, April 2024, Los Angeles.
DIESEL, Fall Winter 24, runway set design + art direction, February 2024, Milan.
DIESEL, Spring Summer 24, runway set design + art direction, September 2023, Milan.
CELINE, Men Summer 20, runway concept design as director of visual merchandising, September 2019, Paris.
CELINE, Women Summer 20, runway concept design as director of visual merchandising, September 2019, Paris.
CELINE, Men Winter 19, runway concept design as director of visual merchandising, January 2019, Paris.
SAINT LAURENT, Visual merchandising design director, 2017, Paris.
Publications
Dezeen. Diesel covers Milan Fashion Week runway in 14 tons of denim
Financial Times. At Milan Fashion Week, hope for hard times
Hypebeast. Diesel SS25: Denim Dominance and Circularity Centerpoints
Highsnobiety. Diesel SS25 Finds Beauty in Waste
New Wave Mag. Diesel’s SS25: The Denim Rebellion We Didn’t Know We Needed
Schön! Magazine. Denim for Days: Diesel SS25
The New York Times. Was Diesel the Most Democratic Fashion Show Ever?
Financial Times. Bottega Veneta’s Venetian palazzo of dreams
Vogue Italia. Bottega Veneta opens at Palazzo van Axel, Venice, for an extraordinary experience
Wall Street Journal. With New Fragrances, Bottega Veneta Smells a Hit
Boss Hunting. Palazzo Bottega Veneta Takes Insider Access For Fashion Lovers To A Whole New Level
Elle Decor. In Venice, Bottega Veneta takes place in the elegant setting of a fifteenth-century palace
Dazed. Inside Praying and Live From Earth’s intoxicating, techno-infused LA rave
Vogue. A studio live stream and 700 Zoom faces: Behind the scenes of Diesel’s riskiest show concept yet
NSS Magazine. 5 things to expect at Milan Fashion Week Women's SS25
V Magazine. Diesel Gives Us a Real Behind-the-Scenes Look With Its FW24 Show
Hypebeast. Diesel FW24 Turned Zoom Callers Into the Stars of the Show
Fashion Network. Eclectic fashion in Milan with Diesel, Antonio Marras and Onitsuka Tiger
Business of Fashion. Which Fashion Brands Punch Above Their Weight on Social Media — and How They Do It
The New York Times. Who Scored a Perfect 10 at Milan Fashion Week?
Rain. DIESEL SS24: The Renaissance of Experimental Glamour & Unifying Luxury
Grazia. MWF: Glenn Martens’ Magic Fuels the Diesel Machine
Culted. Glenn Martens’ Diesel SS24 show rewrote the runway rulebook
I’m Firenze Digest. A Dystopian Techno Rave Under the Rain: That’s a Diesel Show, Baby!
Fashion Network. OTB reports revenue of €1.9 billion in 2023